Is There a Ceremonial Gift That Doesn't End Up Unused?

Most ceremonial gifts — trophies, plaques, garlands — are displayed once, then stored away. White Flowerr designed the Vastra Maala to work differently: draped as a garland during the ceremony, then unfolded into a set of cotton muslin towels that go into daily use at home.

This is the idea behind the brand's line, One gift, two lives: the felicitation moment isn't diminished, but the object itself keeps working long after the stage lights are off. Because each Vastra Maala is hand-rolled and finished in Tiruppur from heritage Indian muslin, the towels it becomes are made to last, not just to commemorate.

For hosts choosing between a trophy, a shawl or a Vastra Maala, the distinction is simple: one is put away, the other is lived in.